Influencer Marketing

What is Influencer Marketing?

Influencer marketing has been around for a long time. When you see athletes, movie stars or models endorsing or advertising a product, this is a form of influencer marketing. However, thanks to social media, influencer marketing is drastically changing. Instead of high-end celebrities endorsing products, companies are turning to those on social media who have a large following of their targeted demographic. For example, someone who posts make-up videos has a following of viewers who love make-up. This is a great match for a make-up maker. The make-up maker provides the influencer with their product or money and the influencer then talks the product up on their social media account. This can help to boost engagement, build brand awareness, and ultimately, help to grow your business. Are you ready to try out influencer marketing with your business? Turn to EFFIT to help you find the right influencers.